A guest post by Philip Ruffini, Head of Media at Rupa Health
In October 2024, Rupa Health, a Series A+ startup, was successfully acquired by Fullscript, a multi-billion-dollar company.
One of the biggest reasons for the acquisition? Rupa built one of the most dominant brands in all of medicine—despite being a small startup.
We weren’t the biggest, and we weren’t a household name like Andrew Huberman. But as a healthcare startup, we systematically built the largest medical brand in the United States—by a company, for a company.
That’s why we used decentralized content authority to hit our ultimate North Star metric: building the largest medical brand in the world.
We didn’t just want to build up a social media page. We wanted to build a medical media empire.
*BONUS: Read to The End to Read about a YouTube Channel Growth Hack
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About Philip Ruffini: